Still wondering? Well not everyone immediately thinks of Amazon when they think of SEO, it’s just Google that comes to mind. But do you know that Amazon receives thrice the number of product searches than Google. Undoubtedly, Google does know, and considers Amazon a big rival when it comes to product searches.
A9, the smart Amazon kid
A9 is the big gun behind the Amazon’s product search algorithm. As mentioned on a9.com, their algorithm starts working even before you type a product search query. A9 does its homework right, much before the actual class. Let me tell you how. They analyse data, observe past traffic patterns, and index the text describing every product in their catalogue before the customer has even decided to search and that looks like they are actually using telepathy on the customers. Change is constant as A9 is consistently improving its algo with respect to shopper’s behaviour and judgement, technical and performance analysis.
Ergo, you might have realized the importance of having the most optimised listing for your product to get the top slot in search results and subsequently the buy box.
Here we have brought you a, b and c for SEO of your listings to enjoy a great Q4 season:
Ace your keywords
As an Amazon seller, if you know your keywords right, you have the key to success. A big tip off here is that the right keywords work only when placed at the right positions like in the title of your listing. So both- keyword preference and keyword order work in conjunction to get your sales up and surging. The A9’s algo gives preference to the keywords in the title than anywhere else in the listing. Keeping this point in mind it is highly possible to outrank a top seller for an important keyword if you have enclosed that keyword in your title and they are missing it.
But choosing the right keywords is no child’s play. You need to put in thorough efforts to research and test the keywords related to your products. Add as many relevant and high volume keywords as possible, but make sure you don’t overdo it. If you are unable to get the right targets with your current keywords, contact our expert Amazon product rankers who are more than willing to skyrocket your sales.
Bedeck your descriptions
If you can’t describe it, you don’t know it! This might sound a bit unfair but that’s what actually happens on Amazon. A brief yet informative description drives more conversions. Your description must have the power to convince a shopper that your product is what they were looking for and they must ‘buy now’.
Bulleting your description is always successful in catching the attention of more shoppers. Every seller must treat the description as an opportunity to marry keywords with sales. If you have any difficulty, hire an Amazon SEO agency to solemnise the affairs.
Call the Experts!
Many sellers put in extra efforts to get adept at the latest SEO techniques. When their sales reach a particular scale, they are left with no time to manage SEO tasks, but in business time is money. Moreover, you can read many books and blogs, attend workshops or seminars but an ‘expert’ is an expert you can’t be. What’s wrong with hiring one anyways? They are here to serve you and assist you meet your sale goals. Hire the best Amazon SEO services and centralize your energies towards expansion of your business.
That was just the abc… we have all the remaining alphabets with us. We the Amazon Ranking Experts, a US registered company. We have served more than a thousand happy customers worldwide and optimized more than ten thousand products on Amazon. Contact us for end to end Amazon Marketing Services and boost your sales manifold.
Dear future ‘Amazon best seller’ Q4 is here, hurry up!