As an FBA seller, your goal is to get and edge over the vast competition out there. It's not easy, you've got Sellers with huge marketing budget and the ability to offer better prices than you and you have t somehow beat them and get your product rank higher on the organic searches in order to sustain and have a profitable business.
For a time, social media and content marketing may have seen interchangeable but they are quite different. Although, there might few overlaps but the easiest way to understand this is to see content as a driver of social media efforts. Content Marketing has become a key strategy for E-commerce sellers large and small. It is an effective way to draw search traffic and to engage with customers based on their own interests. Content can encompass blogs, social content, videos and other multimedia options, the key is that they need to be of high quality and relevant to the target audience. Is this something relevant to FBA sellers? Let's take a look: