What is the New Amazon's Brand Registry?
In words of Amazon,
"Amazon Brand Registry helps you protect your registered trademarks on Amazon and create an accurate and trusted experience for customers."
Getting into brand registry provide sellers' access to tools including proprietary text and image search, predictive automation based on your reports of suspected intellectual property rights violations, and increased authority over product listings with your brand name.
Why is it important?
With the rise in the number of fake items being sold on Amazon, many sellers were expecting Amazon to tighten their Brand Registry program to ramp up its efforts against counterfeiters.
With the introduction of the new brand registry 2.0 program, sellers will have extra security against counterfeiting. Registering your brand will give you a full control over your listings, and can report sellers who hijack your product page and change your product details. Benefits of having your brand registered,
- 1 Ask Amazon to remove sellers trying to hijack your listings.
- 2 More control and features for your product titles, descriptions, details and images.
- 3 Owner of your Buy Box and the right to enhanced brand content for your products.
What are the three main requirements?
- A fully registered trademark following the rules of Amazon TOS
- A brand website with products under that brand listed.
- Images of product/packaging displaying the brand
How Amazon Ranking Expert can help navigate Brand Registry?
Our team has more than 5 years of experience with trademark and copyright research, filing and follow-up. We will conduct a trademark research and will file for your trademark after making sure that your preferred brand name (or a closely resembled name) is not already trademark.
Amazon has its own trademark requirements and we make sure we closely follow their instructions to increase your likelihood of getting the brand approval.
Having a brand website is not only a requirement for Brand Registry but also a requirement for trademark and copyright filling. A website is a way to show that you are a serious company/brand offering products and services and that trademark/copyright is actually in commercial use.
We know how it feels when someone hijacks your listing and you not only start losing sales but also run into the risk of getting negative feedback due to counterfeit products sold under your brand.
Talk to one of our team members today and know more about our "Brand Registry 2.0 Services" which is bundled to protect you and get you setup correctly for success on amazon.